Today’s blog topic is Bakersfield web design. One of the main points that I continually stress to clients is that most web surfers have a VERY short attention-span. In order to get the most out of your website design, you need to come up with a specific “call-to-action”. You need to ask yourself what exactly you want the site viewer to do: Do you want them to call you for more information? Do you want them to fill out information before contacting you? Do you want them to stop what they are doing and rush to business? (Who doesn’t?) Either way, you are going to want to collect their contact information when possible, such as their name and e-mail address.
Make it easy for the website viewer to contact you. You should ensure that your website design highlights a specific call-to-action that can be seen immediately upon viewing the page. I am amazed at how many businesses’ primary contact information is hidden somewhere towards the bottom of the web page. Your website should be working for you around the clock, not making a potential customer or client work hard to find relevant information.
When people are looking for a local product or service in the Bakersfield area, they might browse a few different company websites. In order to stand out from the competition, it is very wise to offer some type of INCENTIVE to the people who visit your website. If you are viewing two local business websites that offer the same service, but one is offering a special online discount on their web page…well which business do you think you’ll contact?
Incentives work great for capturing potential customers’ contact information as well. This can be as simple as a printable coupon, percentage discount, or free information on your industry.
Regardless of whether or not your in Bakersfield, web design should be response-driven and help your business grow. Once the web design process is completed, the next step in effective online marketing begins, = PROMOTION PROMOTION PROMOTION. Basic website promotion includes a number of things, such as search engine optimization (SEO), search engine marketing (SEM), online video marketing, and/or social media campaigns.
