Today’s blog topic is Bakersfield web design. One of the main points that I continually stress to clients is that most web surfers have a VERY short attention-span. In order to get the most out of your website design, you need to come up with a specific “call-to-action”. You need to ask yourself what exactly you want the site viewer to do: Do you want them to call you for more information? Do you want them to fill out information before contacting you? Do you want them to stop what they are doing and rush to business? (Who doesn’t?) Read More
Bakersfield Advertising
Friday, April 17th, 2009
What’s the deal with Internet Marketing and Advertising?
Hey everyone! It has been a very busy last few weeks and I finally made some time to make a good blog post.
When I explain to people that I do Internet marketing for small businesses, their eyes kind of glaze over and I don’t think they quite understand what that means. Unfortunately, due to the poor ethics of many Internet marketers, some people even associate Internet marketing with online scams and unwanted ads popping up in their e-mail.
After I get past the initial confusion and any negative preconceived notions they might have, I usually explain to them that as the owner of an Internet marketing company I help local businesses increase their sales while at the same time decrease their advertising costs. Read More
