Internet Search
New Kelsey Group/BizRate.com data from a survey of 3,887 online consumers, conducted in early September, on a broad range of shopping and search-related topics revealed the following:
- More than 74 percent of survey respondents said that they had conducted local searches
- Among local search users, 27 percent of their total search behavior is for local information
- Approximately 45 percent of local searches had a buying intent
- The survey also found that 20 percent of all searches among this population are local
“Online search influenced $471 billion worth of offline sales last year versus only $136 billion in e-commerce (online sales).” – (eMarketer,2008)
“Product research and comparison shopping happen online.(69%,68%) But 67% of those purchases happen OFFLINE.” – (Accenture)
90% of purchases are made within 50 miles of a person’s home. – (Kelsey Group)
“2.2 billion local business searches occurred in December 2008. 82% of Local Searchers follow-up offline via an in-store visit, phone call, or purchase, emphasizing the importance for marketers to integrate their on- and offline information.” - (comScore for TMP Directional Marketing, August 2008)
The first sources that Americans turn to for local business information are search engines (31%), print Yellow Pages or White Pages (30%), internet Yellow Pages (IYP) sites (19%) and local search sites (11%). – (Local Search Usage Study: TMP Directional Marketing, conducted by comScore, 2009)
The most frequently identified methods of gathering information to make purchase decisions are using a company website (36%), face-to-face communication with a salesperson or other company representative (22%), and face-to-face communication with a person not associated with the company (21%). - (Harris Interactive, 2009)
Online Video
Highest number of monthly searches: the second spot is now held by YouTube at 2.6 billion. YouTube replaced Yahoo as the world’s second largest search service. – (comScore, August, 2008)
January 2009 data from the comScore Video Metrix Service:
- 76.8 percent of the total U.S. Internet audience viewed online video.
- The average online video viewer watched 356 minutes of video (approximately 6 hours) a month, an increase of 15 percent from the previous month.
- 100.9 million viewers watched 6.3 billion videos on YouTube.com (62.6 videos per viewer).
Social Media
“84% of Americans say online customer evaluations have an influence on their decision to purchase a product or service, but only 28% of respondents say they have posted their own feedback on the web.” – (Opinion Research Corporation, 2009)
Email Marketing
“For every dollar put into an e-mail marketing campaign, $45.06 came back in return.” – (Power of Direct economic impact study (2008) by the Direct Marketing Association)
