In a nutshell, we help our clients grow their businesses through direct response websites, search engine optimization and marketing, email marketing, video and social marketing, and other online marketing strategies.
We…
- Help you build trust with your prospects
- Grow your client base
- Strengthen customer loyalty
- Develop and stay on top of your customers’/clients’ minds
- Extend your reach
- Diversify, add new streams of income
A brief overview of what we can do for your business:
- We design your business an attractive website that includes all of the necessary information relating to your service.
- We include a short promotional video that is located on the web site.
- We can build you a lead-capture form on the website to get your customers or clients names/e-mails. We can then start building you a database of customers/clients, which allows you to regularly send them information regarding your business.
- We begin optimizing your newly designed website so that it will rank high in the search engine’s listings for your business’s unique “keywords and search phrases”. Reach the people looking for you!
- If your business is not located on the Google, Yahoo, and Bing Local Business Results; we add your business information. If you are already located on the local business results, we use proven strategies to boost your ranking and maintain a high position within these Map results. This means that we can often get your business more than one listing on the first page of Google!
- Each month we keep maintaining your business’s high ranking in the Internet search results so that it does not fall behind the competition. The key to ranking above other businesses in your category is consistent Internet marketing and promotion.
- We will submit your promotional video(s) to all of the major online video sites such as Youtube and Google Video. (We use a certified list of the most popular video sites)
We can provide you with a consistent online presence and brand that will be sure to attract the attention of the local community.
What We Do
We design a great-looking website that works similar to an online business card. This website contains all of the essential information about your business. Then we S.E.O. your website. What the heck is S.E.O. you say? Well it is short for Search Engine Optimization. This step is crucial because we use proven techniques to catapult your business website to the first pages (most often the VERY 1ST PAGE) of Google and the other search engines. This gets your website seen by highly targeted potential customers all around the community.
Importance of Keywords and Search Phrases
If someone in the community has a pest issue like I do, they might type in exactly what I did: “Bakersfield pest control”. They also might type in “pest control in Bakersfield”. Or perhaps they type in “pest control Bakersfield California”. Or even “Bakersfield pest control services”. Using our methods, we will be able to boost Bob up to the forefront of the search engine results for all these “search phrases!” This means more attention and most likely more business for Bob! If he already had a great website designed, we will simply link to this website on our specially designed search-engine-optimized website!
We do not stop at designing the website and boosting it to the top of local search engine results though. This is only the beginning!
The thing about marketing online is that the online search engines are always changing and evolving, so just getting your business website to the first pages is not enough, because if you leave it alone it will slowly fall behind other similar websites. These similar websites are your competitors.
What we do at Stubborn Dog Marketing is ensure that your specially designed website stays at the top of search listings month after month for the search phrases that potential customers use in order to locate a business such as yours.
Lead Capture System
The next step that we can implement is providing you with a “lead-capture” system right on your website that we design. This step is extremely important and over 90% of local business websites do not have this. Sure, you probably have a contact form, but that is only for people with questions or concerns. Most local businesses do not get a lot of questions from internet searchers.
We are able to collect your customers/clients information via a form on the website that allows us to build you a customer database. With this customer database you can establish a personal connection with your customers. Instead of spending a ton of advertising money on attracting current customers with coupons or discounts, you can simply send them an e-mail. For example, if you anticipate a slow week, you can send out an e-mail stating an upcoming three-day discount on a certain product or service. The possibilities are endless with this great feature that we can provide you with.
You can also use the customer database to send out a monthly or weekly newsletter explaining more about yourself and your business.
Once you send us the information, we will put it together and distribute it out to your customer-list. In order to attract your current customers to joining your online database, we will come up with many proven techniques that will entice them to sign up once we get them you your website.
The Importance of Online Video
Internet video is a huge phenomenon that has recently taken the online and offline world by storm. I think it is safe to say that most people by now have heard of “YouTube”.
What we will do is design a short promotional video(s) for your local business and then distribute it to all the major video-sharing websites. This will DRASTICALLY increase the exposure for your business. What do you think people will notice more, a print ad or a video ad? If you have a huge sale going on in the coming months, we can create ongoing short videos and distribute them on a scheduled basis for you.
Detailed Reports
We also will provide you with a detailed monthly report analyzing our promotional efforts.
This report includes:
- How many people have visited your specially-designed website
- How many people are on your mailing-list/reading your targeted e-mails (provided that you would like this feature)?
- How many people have viewed your video(s)?
Do you get a detailed monthly advertising report from the yellow pages? How about the newspaper or other print mediums? How about from your current website?
